For outdoor enthusiasts, REI (Recreational Equipment, Inc.) is more than just a store—it's a community that celebrates nature, adventure, and sustainability. But beyond their impressive range of high-quality outdoor gear, you’ve likely heard of their membership program. Is REI's lifetime membership worth the one-time $30 fee? The short answer—we think so.
This blog will break down exactly what REI is, why its membership stands out, and what perks you'll enjoy as a member, including access to special sales and online discounts. Whether you're a seasoned adventurer or just starting to explore the great outdoors, this guide will help you decide if an REI membership is right for you.
Before we get into the membership details, it’s important to know what makes REI unique. Founded in 1938, REI is a co-op outdoor retailer dedicated to providing adventurers with the best equipment, clothing, and expertise for all kinds of outdoor activities. The company believes in fostering a community around outdoor living, which is reflected in its mission to inspire people to experience the outdoors while protecting nature.
Unlike traditional retailers, REI operates as a co-op. This means it’s owned by its members, rather than shareholders. When you purchase a membership, you become part-owner of the company—and with it comes a host of benefits.
BECOME AN REI MEMBER HERE
With more than 20 million members, the REI Co-op Membership is one of the most valuable programs available for outdoor enthusiasts. Here’s a closer look at some of the standout benefits:
Throughout the year, REI members enjoy exclusive access to special sales. These include discounts on full-price items as well as steep savings on clearance gear. Members have first pick at limited-time discounts you won’t find anywhere else.
REI membership isn't just a one-time discount; it’s an investment. Each March, REI Co-op members receive an annual dividend equaling 10% of eligible full-price purchases made the previous year. For loyal customers, that dividend can add up fast and effectively pays you back for your membership. It's always awesome to receive our dividend but also slightly nauseating to realize how much we spent at REI the previous year to get that 10% back.
REI frequently offers limited-time coupons to members, such as 20% off one full-priced item and an extra 20% off an outlet item. These offers alone can save you more than the $30 lifetime investment.
For example, the current sale going on right now (March 2025) includes four 20% off coupons! One for each of the following: full price item, outlet item (clearance items), Re/Supply (used gear store available online, too), and a service (such as a bike tune up).
Generally a single coupon will pay for your membership with one item purchase! Say you purchase a $150 jacket at REI (pretty easy to do) and use your 20% off coupon, you've already paid for your lifetime membership fee!
Looking to save even more? Members receive additional discounts on REI’s gear rentals and its used gear program, both great ways to enjoy top-notch equipment without breaking the bank.
Note: Not all REI locations have gear rental available but most do. Keep in mind that the rental gear availability and options varies from store to store.
Want to trade in unused gear? REI’s trade-in program lets members turn in gently used equipment in exchange for store credit. It’s perfect for upgrading old equipment or passing along gear you're no longer using.
Your membership supports REI's initiatives to preserve the outdoors and foster environmental sustainability. It’s an added perk knowing your money helps fund stewardship projects and outdoor education.
Now that you know what’s included, here’s the real question—is it worth joining? For most outdoor enthusiasts, the answer is a resounding yes.
Ultimately, the membership pays for itself with just a few purchases. Plus, the perks like annual dividends and exclusive access to events make it a no-brainer for anyone remotely involved in outdoor adventure.
Here’s the best part—REI membership is incredibly affordable. For a one-time fee of just $30, you gain access to a lifetime of benefits. That’s it. No annual subscription fees or surprise charges. Once you’re in, you’re a member for life.
When you consider all the perks, the cost is not just a purchase—it's an investment. Compared to the subscription fees for other membership programs, REI’s lifetime cost stands out as a budget-friendly choice.
BECOME AN REI MEMBER HERE
Absolutely! Some of the best deals available to members are found online. From exclusive promotions on new releases to members-only outlet gear deals, REI's online store ensures you can enjoy the benefits of membership no matter where you live.
Another highlight is the REI Outlet and Re/Supply store which are both available online. Members enjoy exclusive savings on already discounted items, giving you even greater value for your money. You can also use your annual 20% member coupon here to score additional discounts on clearance gear.
Even if you don’t have an REI store nearby, you can take full advantage of your membership through the online store. Every time you shop, you're eligible for dividends on full-priced items and exclusive perks reserved just for members.
No, the REI membership and the REI credit card are two separate programs, although they complement each other well if you shop at REI more than anywhere else. The REI membership is a one-time purchase that provides exclusive benefits such as annual dividends, special promotions, and access to member-only sales. On the other hand, the REI credit card is a financial product that, when used, allows cardholders to earn additional rewards like 5% back on REI purchases and 1% back on everyday spending. You don’t need the credit card to enjoy the benefits of membership! Personally we've never felt the want or need to get the REI credit card since it's not as valuable to us as travel credit cards, but maybe it would be worth it to you. We're not being into pushing credit cards, but it is an option.
BECOME AN REI MEMBER HERE
At just a $30 one-time fee, the REI membership is one of the best deals in the outdoor gear world. It’s a simple and affordable way to save money while tapping into an incredible community of like-minded adventurers. From members-only sales to annual dividends and free workshops, the membership pays for itself and opens up a world of opportunities to explore more for less.
If you’re ready to elevate your outdoor adventures while being part of a company that values sustainability and your love for nature, there’s no better time to join the REI Co-op.
Become a member today, and start saving on your next adventure!
